What is BlueMark™ ?
A BlueMark™ denotes the verification process of the "TraceBlue: Slave-Free, No Child Labour, Ethical Workplace" certification mark (USTPO Registration #87597352). This indicates compliance with the following conditions: (i) that all actors in a defined system are identified and free to identify themselves, (ii) that their actions are legitimate, and (iii) that the relationships the actors have between each other and their physical operations are legal.
What can a BlueMark™ certify?
A BlueMark™ can certify the following:
The conditions in a system are legal
The actions of those within that system are legitimate; and
All participants in that system are known and able to verify freely that the system is legal, legitimate or both.
A BlueMark™ can therefore certify any system involving people, any facility where people work, and any product made by people.
If a system meets all the conditions necessary to earn a BlueMark™, then any and all products or services output by that system can be deemed (for example) free of forced labour, or produced by people trained in responsibility, or managed by people with sustainable values and goals.
A BlueMark™ certifies the practice, intent and aspiration of the people operating the system. If these are demonstrably responsible and sustainable, then all outputs(products)from the system are responsible and sustainable.
In other words: all BlueMark™ products and services are legal, legitimate, responsible and sustainable because their producers are known, and known to be responsible and sustainable.
The distinction between legality and legitimacy must be made as it is unreasonable to expect actors involved (E.g. factory workers) to know if the factory is legal or not. However, they can vouch for its legitimacy based on whether they get paid for doing work in that factory.
How does a BlueMark™verify a product is slave-free?
The BlueMark™ process matches the number of people claimed to be an operation (i.e. a system) to produce a particular product with the capacity of the operations involved. If the numbers tally, i.e. everyone and their production capacity is known, then it is less probable that there are any slaves in your chain.
BlueMark™ certification can be given to a facility and to products that are produced at that facility. The facility must provide:
What is the BlueMark™ methodology?
BlueMark™ requires a declaration of legal compliance.
BlueMark™ requires disclosure (but this is not necessarily public) and transparency with a computation of how many people are involved relative to what is being produced.
BlueMark™ offers a period (for example 12 months) for full compliance, allowing companies to provide all the details needed by uploading it into the system. The system verifies that all the components are aligned relative to each other. The BlueMark™ certification is time-qualified, e.g. ‘slave-free verified since [date]’.
Companies get a provisional certification up-front, showing that they have committed to a process and that they are in compliance of the law.
Companies can work with anyone to get their slave-free status up to spec. There is no subjectivity in the system. Either you are slave-free –i.e. everything tallies –or you are not.
All products/outputs from the company from facilities that have met the qualifying criteria can use the BlueMark™ certification.
Each and every facility has to undergo the same process.
Evidence of the filing of the certification mark can be provided upon request.
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